• Home
  • Our Team
  • Our Services
  • Visitor Profile
  • Exhibitor Profile
  • Our Exhibitions
  • More
    • Home
    • Our Team
    • Our Services
    • Visitor Profile
    • Exhibitor Profile
    • Our Exhibitions
  • Home
  • Our Team
  • Our Services
  • Visitor Profile
  • Exhibitor Profile
  • Our Exhibitions

Leadership Team

Mehmet Sarı, MBA Chief Executive Officer

Sefa Kocan, MS Business Development Director

Mehmet Sarı, MBA Chief Executive Officer

With over 15 years of experience in the U.S. furniture industry, Mehmet has held key roles as a brand representative, retail operations manager, consumer trends specialist, and project sales manager. He successfully led İstikbal’s U.S. operations, including the brand’s retail expansion initiative across the country. Fluent in both English and Turkish, Mehmet brings deep sector expertise and proven leadership to guide the company’s vision and growth.

Robert Beitscher Marketing Director

Sefa Kocan, MS Business Development Director

Mehmet Sarı, MBA Chief Executive Officer

Robert has managed sales and marketing for leading furniture brands such as İstikbal USA, Acme, and Status Italy. With strong industry connections and more than 30 years of experience, he plays a critical role in shaping NafaShow marketing strategy. Robert speaks English and Hebrew, bringing both global perspective and local expertise to his role.

Sefa Kocan, MS Business Development Director

Sefa Kocan, MS Business Development Director

Sefa Kocan, MS Business Development Director

Sefa holds advanced degrees in investment analysis and international negotiations from Germany and the United States. He specializes in building international partnerships, creating effective communication channels, and providing investment consulting for companies looking to expand abroad—particularly into the U.S. market. He is fluent in English and Turkish.

Mindy Hirschtritt Industry Specialist

Elliot Fern Industry Specialist

Mindy Hirschtritt Industry Specialist

Mindy has long-standing expertise in the furniture sector, with a career spanning retail management, trade relations, and international brand representation. She has previously served as a sales representative for İstikbal USA and maintains strong connections with retail leaders across the industry. Mindy is fluent in English and Hebrew.

Jonathan Kaplan Industry Specialist

Elliot Fern Industry Specialist

Mindy Hirschtritt Industry Specialist

With over 10 years of experience in the furniture industry, Jonathan has represented various brands as a sales professional. He has also been involved in the sales and marketing operations of İstikbal USA. Fluent in English and Hebrew, Jonathan brings valuable knowledge of brand representation and market development.

Elliot Fern Industry Specialist

Elliot Fern Industry Specialist

Elliot Fern Industry Specialist

Raised in a family of furniture manufacturers, Elliot has more than 30 years of experience in the sector. He has represented multiple companies in the U.S. market and currently serves in sales and marketing for Ashley Furniture, one of the largest furniture manufacturers in the world.

Mark Goldstein Industry Specialist

Mark Goldstein Industry Specialist

Mark Goldstein Industry Specialist

Mark brings over 20 years of experience in the furniture sector, specializing in mattresses and sleep solutions—the industry’s largest product category. He previously managed sales and marketing roles for leading brands such as Serta and Sealy. Fluent in English and Hebrew, Mark provides expertise in both retail and wholesale channels.

Tariq Badran Industry Specialist

Mark Goldstein Industry Specialist

Mark Goldstein Industry Specialist

Tariq has extensive experience in wholesale and retail sales across diverse furniture categories, including Turkish furniture brands on the U.S. East Coast. Known for his strong connections with Middle Eastern buyers, Tariq is recognized for building valuable business relationships. He speaks English and Arabic.

Michael Groysman Coordinator

Mark Goldstein Industry Specialist

Michael Groysman Coordinator

Michael brings international experience in event operations, with a strong background in organizing and managing processes efficiently. His expertise ensures smooth execution of trade operations and large-scale events. Michael is fluent in English, Russian, Ukrainian, and Yiddish.

Copyright © 2025 Nafa Show - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept